You pass two lemonade stands while walking your dog. The first one has lemonade. The second one has lemonade, but it also offers a watering dish for Fluffy. Which one do you choose?
Stand B, right? The lemonade tastes the same as the first one, but that extra touch for your dog improves your overall customer experience (CX).
It's not that simple, but effective CX strategies are critical. Our next expert from the Tommie Network will guide you through ways to improve CX in your business and show you a few industry leaders who are doing it well.